Applying Sun Tzu's Art of War
07:02
Assalamualaikum.
I’ll share few great tips from applying Sun Tzu’s Art of War
in Selling, a mini-book by Khoo Kheng Her.
Beforehand, i assume that you are familiar with Sun Tzu’s
Art of War book right? It is a book on military strategy written some 2500
years ago by a Chinese military strategist, Sun Tzu. Thus, this book elaborates
how to apply the art of war in Selling.
2500 years is not a short time, if it is still valid today,
it verifies a thing; that the book is worth reading J oh wait, by the way this is
not the Art of War by Sun Tzu, but the author extracts the strategies to suit
the book title; in selling :D
This mini book is divided into three parts;
I cannot miss any parts because i think that all the points
are relevant and not so lengthy. Hence, i’ll put the heading for each here,
okay :D
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| library's book |
The First Battlefield - Your Mindset
- Have confidence in yourself and your products
- Have the will to sell
- Cultivate 5 crucial habits
Wisdom - start by seeking knowledge
Sincerity - have passion in what you do
& passion in wanting to do more
Benevolence - be kind at heart
Courage - have the ability to face
challenges
Strictness - practice self-discipline
Know your enemy, know yourself, and your victory will not be threatened. Know the terrain, know the weather, and your victory will be complete - Sun Tzu
The Second Battlefield - Your Workplace
- No man is an island – must work in groups
- Be sincere as to gain your colleagues’ support
More planning shall give more chances of victory, while less planning, less chances of victory. So, how about totally without planning? -Sun Tzu
The Third Battlefield - Your Customer
- Planning is critical to your success
- Strategic selling through cultivating prospects today
- Focus on your customer
- Make it easy for your customers to buy
- Know the players
- Focus on benefits – NOT prices
- Discipline yourself to be early for appointments
- Dsicipline yourself to work fast
- Change your way of doing things when it is necessary to do so
Speed is the essence of war - Sun TzuThanks for reading this entry :)
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