business

Business Concept from The Alchemist

09:25


Assalamualaikum everyone. Hope you are doing fine :)


about 200 pages

This would be the nth time i read The Alchemist. Even so, i still find precious and new knowledge everytime i read. 

 And, this time it is about business! Yes, you heard it right. Paulo Coelho did explain a very crucial business concept that was highlighted by The Hasbul Brothers last week. 

PROBLEM

 Business should be all about problem solvings. For example, people want to eat scrumptious food but they cant go out for various reasons so you provide food delivery. Women find it hard to wear muslimah cutting dress (covers aurah properly), so you sell aurah friendly dress. And, if ladies out there are scared with those unnecessary chemicals applied on their face, you offer them Mary Jardin hehe. 
Focus on the bottom part. He says, "Let's sell tea to the people who climb the hill" 

Santiago worked at a crystal glassware shop on the top of a hill. One day, he saw people were exhausted and thirsty after the climb and an idea popped out, to sell tea and distinguished from the other. 

When he presented this new business side, his employer refused saying there are lots of stalls selling tea already. 

But, Santiago did not stop there. He innovated that idea. He said, we could sell tea in crystal glasses. People would want to enjoy tea and buy the crystal glasses. WOW! 

Sipping fresh mint tea from crystal glass after a tiring climb sounds gorgeous :D

And news spread fast. Let's see the customers's response; 

can you see the text?
They said 

- he's gonna entertain guests tonight and tea served in beautiful crystal glasses will not fail to impress them
- tea taste better in a crystal glass
- relate to magical powers 

See? What has Santiago done? He took the idea and innovated the idea. From just drinking tea, they bought the crystal glass too. 

--------------------------------------

Problem is the employer didnt want to sell tea due to saturated supply.

Santiago the boy converted the problem to opportunity and that has doubled or tripled their earnings, forcing the employer to hire new staffs. 

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Avoid focusing on the product, instead stress heavily on the problems you offer to solve. 

We, at Mary Jardin are offering you organic and natural skincare routine, with minimal make-up required. 

Thanks for reading this entry. Wassalam. 














business

The Hasbul Brothers

07:07


Bismillah.
Assalamualaikum everyone.

workbook

" First time experience in anything is always memorable "

 So today i had a share of it myself. I had a business seminar called Marketing Luar Biasa (MLB) at Aloft Hotel, KL Sentral. It is a one day seminar conducted by two speakers; Tn Hasbul Ariff & Tn Hasbul Aqill. I have never heard about them before, and to my surprise they are the co-founders of Majalah Niaga. Not only that, they are young guys. I mean like, are they really the founders? I thought Majalah Niaga has been long in the market. 

 They started business in the early 20s which i got jealous of. I never had the idea of a business until i found Mary Jardin. I also hate any marketing courses before. 

 Alright. This is actually the first business event I attended over a year journey in Mary Jardin's business. It's the first time and of course it is special. My stockist actually sponsored me to the seminar. 

However, this morning, I woke up in reluctance. I told the housemates many times that i dont want to go, still with the exhaustion from Port Dickson's 3D 2N trip ended yesterday. I even decided for what baju to wear just this morning. I did everything so slowly. Called for GrabCar and off i go to Aloft Hotel, alone.

 Thankful enough, i left the feeling in the car and went straight to the ballroom with a good feeling alhamdulillah. 

 It is a place i have never been and i dont even know the people. But, being one fourth of a century and all i have been through, the confidence level is there. You just go with the flow and there is nothing to be embarassed or shy of. Alhamdulillah, Allah ease the way.

 The seminar started at 9 a.m with such a jovial emcee and as expected we were told to shout energetic words loudly and do some kind of actions before the speakers started the session. 

 The speakers are Kelantanese, oh hello we came from the same place. The sharings were so informative, beneficial and helpful. 

 They invited two protege from their The Protege program, Pn Farah (fashion industry) and En Burhan (sells shoes - brand Ijmal) who had successfully grow after a bumpy ride in the business. 

 When you go to event like this, they wont talk about thousands but five figures and above which simply give you a boost. 


I went there with an empty glass and returned home with a filled one. 

 And, a Chinese uncle from Uber drove me home and ended the trip with a beneficial discussion. Thank you uncle. 

 I think that's all for now. Thanks for reading this entry. 












business

Rebranding

09:55


Assalamualaikum. Hai all.

looking more sophisticated + exclusive


 I havent introduced our new logo more formally, so here it is!
what say you? please say only nice things okayy

 Now we have TWO taglines - Every Woman's Dream & Handcrafted Luxury.

 Do you like it?

 When Dr A first showed this photo to us, agents - i was like, how come it is so not beautiful? I want the old one. Please dont replace it :0

 But, mind you beautiful is inadequate in business. It needs to be marketable and long lasting + has some exquisite features, like the new logo :D

 Only after some time, i could see the beauty and exquisiteness of this new logo. Yeah. We want to market this for long term and reaching overseas users. (its true we have agents in many other countries, but still among Malaysians. Foreigners, if any is not abundant)

 I do have 1 (so sad, only one) customer, a Bangladeshi, my classmates back in IIUM. Im glad she fall in love with our brand :)

 Hence, this rebranding suits MJ perfectly and im proud to be part of it. 
thanks for making my life easier 

 Not only that, we also have a new website. We have one before, but frequently got jammed (high traffic), agents always had problem to order. Dr M and Dr A upgraded the web and during the process, we too had many loopholes but at last, it is for our own sake. And now, ordering the items are going on very smooth alhamdulillah. Our sales record are also updated simultaneously with the order. 
Oh, one more exciting (or is it not) thing is, we have MJ Superstars. Adrenaline rush when seeing you in the list although only for a day hihi. I have to wark harder to make it into the list. When you can see directly others' performance and sales, you'll boost yourself. 
first timer, in the Top 100 list among 3.8K agents 
Celebrate the small success, the bigger ones will follow in sha Allah :)
I should stop here, midnight approaching fast. Thanks for reading this entry. 

 Do visit again and leave some marks :)








business

Applying Sun Tzu's Art of War

07:02


Assalamualaikum.

I’ll share few great tips from applying Sun Tzu’s Art of War in Selling, a mini-book by Khoo Kheng Her.

Beforehand, i assume that you are familiar with Sun Tzu’s Art of War book right? It is a book on military strategy written some 2500 years ago by a Chinese military strategist, Sun Tzu. Thus, this book elaborates how to apply the art of war in Selling. 

2500 years is not a short time, if it is still valid today, it verifies a thing; that the book is worth reading J oh wait, by the way this is not the Art of War by Sun Tzu, but the author extracts the strategies to suit the book title; in selling :D

This mini book is divided into three parts;

I cannot miss any parts because i think that all the points are relevant and not so lengthy. Hence, i’ll put the heading for each here, okay :D
library's book


The First Battlefield - Your Mindset
  •         Have confidence in yourself and your products
  •         Have the will to sell
  •         Cultivate 5 crucial habits

Wisdom - start by seeking knowledge
Sincerity - have passion in what you do & passion in wanting to do more
Benevolence - be kind at heart
Courage - have the ability to face challenges
Strictness - practice self-discipline

Know your enemy, know yourself, and your victory will not be threatened. Know the terrain, know the weather, and your victory will be complete - Sun Tzu 

The Second Battlefield - Your Workplace
  •       No man is an island – must work in groups
  •        Be sincere as to gain your colleagues’ support
  More planning shall give more chances of victory, while less planning, less chances of victory. So, how about totally without planning? -Sun Tzu 


The Third Battlefield - Your Customer
  •     Planning is critical to your success
  •       Strategic selling through cultivating prospects today
  •       Focus on your customer
  •       Make it easy for your customers to buy
  •       Know the players
  •       Focus on benefits – NOT prices
  •        Discipline yourself to be early for appointments
  •       Dsicipline yourself to work fast
  •      Change your way of doing things when it is necessary to do so
    Speed is the essence of war - Sun Tzu 

Thanks for reading this entry :)












business

Dear March! Please Be Nice :)

19:38



Assalamualaikum.

How are you doing? Im fine and so energetic to rock the month :D

Yeah. Im sorry for being absent for the whole month in February. I didnt mean it. hehe

Its Friday today and I just wanna share a powerful thought that might boost you as much it does to me. 

READ THIS QUOTE CAREFULLY

Entrepreneurship is living a few years of your life most people wont,

So that you can spend the rest of your life most people cant. 

This is sooo TRUE.

Let be honest, I've just jump into this 'business' thing last 3 months and for sure i'm still struggling and yet learning along the way.

Day by day I feel like I can do something better and I must do more.

lavenders everywhere :p


During campus life, I recalled a lecturer saying that if average student does 20 maths exercises, then to be on top of the average @ brilliant, you must do double and triple the amount the average student do.

This applies in real life too.

If you're just doing what other is doing, you'll get the same results like it or not.

Im already a fourth of the century and unfortunately im thinking that i havent done nothing insignificant all these years. Huu (Hey, wake up!)

Alright, lets get back on the track. For now, i think that's all i wanna share. 

Guess what, I've already create a facebook page + telegram channel for this purpose. I'll get you updated when it's official okay ;)

Along the way, I meet so many business mentors through online platform. I follow them, subscribe to their posts and i realised there is sooo much more to be digged out. 

Send your prayers to me,okay. I wish you all the best :)

Till then. Wassalam.